Beverly Hills marked a milestone on July 19, 2025, officially declaring its first-ever “Clueless Day” in celebration of the 30th anniversary of the iconic 1995 teen comedy Clueless. The city hosted a vibrant day-long event at La Cienega Park, featuring a free outdoor screening of the film, a live performance by the ’90s tribute band As If, themed food trucks, and vendors selling a wide range of movie-inspired merchandise—from yellow plaid bucket hats to miniature Cher-style outfits for pets.
Fans of all ages, many dressed as Cher, Dionne, and other beloved characters, flooded the park to honor the film’s lasting cultural impact. The event underscored Clueless’s unique ability to connect generations. Local resident Rickie Downing, 43, attended with her 15-year-old daughter and remarked that she “had to show her where Mean Girls and all of those things came from,” highlighting the film’s ongoing influence on teen comedy and pop culture.
Beyond the film screening, the celebration featured live DJ sets by Taja Barber, a ’90s-era costume contest judged by the film’s costume designer Mona May, and an array of nostalgic photo opportunities. Vendors lined the park offering everything from themed snacks to collectible merchandise, transforming the space into a playful homage to the film’s vibrant aesthetic.
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Mayor Sharona Nazarian joined in the festivities, issuing an official city proclamation in honor of “Clueless Day.” The celebration was part of a month-long series of tributes throughout Beverly Hills, which included a poolside screening at the Beverly Hills Hotel, exclusive hotel packages like the immersive “Clueless Suite” at L’Ermitage, and themed shopping experiences across the city. These events were designed not just to celebrate the film, but to recognize its indelible imprint on the city’s identity.
The official civic recognition of Clueless marked a full-circle moment for a film that turned Beverly Hills into a symbol of teen glamour and aspiration. What began as a clever modern adaptation of Jane Austen’s Emma has, over three decades, evolved into a cultural touchstone, revered for its fashion-forward aesthetics, quotable dialogue, and heartfelt humor.
Attendees of “Clueless Day” expressed how the event rekindled their love for the movie, while introducing it to a new generation. Parents, teenagers, and longtime fans mingled and posed for photos under banners reading “As If!” and “Totally Buggin’,” a testament to the enduring charm of the film and its characters.
“Clueless Day” wasn’t just about nostalgia—it was a celebration of the film’s continued relevance in a world it helped shape. From Cher’s yellow plaid suit to her digital wardrobe closet and compassionate matchmaking schemes, the movie remains as fresh and witty today as it was in 1995. For Beverly Hills, the event was both a nod to its cinematic past and a festive embrace of its pop cultural legacy.
As the sun set over La Cienega Park and the film lit up the outdoor screen once again, fans clapped, quoted along, and celebrated a movie that made them laugh, inspired their style, and, for many, defined an era. Beverly Hills’ first “Clueless Day” was, like, totally a success—and may well become an annual tradition in the city that brought Cher Horowitz’s world to life.
