Nancy Prince has led real estate for 45+ years, navigating crises and embracing digital transformation.
In a world where market conditions can change overnight, one thing has remained constant: Nancy Prince’s unwavering ability to adapt, lead, and innovate. For more than four decades, Nancy has been a pivotal figure in the real estate industry, guiding the market through turbulent times and the rapid evolution of technology. From the rise of mortgage rates in 1979 to the digital transformation of today, Nancy’s journey is one of resilience and industry-shaping leadership.
Today, she’s continuing to influence the future of real estate with Real Brokerage Technologies, a platform that’s reshaping how real estate professionals conduct business in an increasingly tech-driven world. But before we look forward, let’s take a moment to reflect on the incredible story that brought her to this point.
A Game-Changer in 1979: Navigating the Real Estate Crisis
Imagine stepping into the world of real estate in 1979, at the peak of rising mortgage rates and inflation. The housing market was in turmoil, but for Nancy Prince, this was the moment that would define her career. Rather than being daunted by the economic challenges, she saw them as an opportunity to innovate. With mortgage rates soaring from 11% to over 18%, traditional sales tactics no longer worked. Buyers needed creative solutions, and Nancy was prepared to provide them.
“I wasn’t just selling houses back then, I was solving problems,” Nancy recalls. “In a market where homes were unaffordable for many, I had to find creative financing options. It was a challenging situation, but I was determined to overcome it.”
By leveraging techniques like All-Inclusive Trust Deeds (AITDs) and seller carry-backs, Nancy helped agents navigate a difficult market and still close deals. This problem-solving mindset would become a defining characteristic of her career.
Rising Through the Ranks: From Franchise Owner to Corporate Executive
In the 1980s, Nancy transitioned from franchise ownership to corporate leadership at Coldwell Banker. This move came as the real estate industry was shifting from small, independent operations to large corporate entities. At Coldwell Banker, Nancy didn’t just adapt to the industry’s growth, she helped drive it.
“The 1980s were a time of consolidation, and it was a whole new world for real estate professionals,” she explains. “But I was able to navigate these changes and use them as opportunities.”
Nancy played an instrumental role at Coldwell Banker helping real estate services work seamlessly with the company’s offerings. This approach transformed how real estate transactions were managed, providing clients with a more holistic experience.
Her leadership was further tested during the 1994 Northridge Earthquake. While many competitors struggled, Nancy’s quick thinking and crisis management skills turned a challenging situation into an opportunity to support her team and clients. She helped guide agents through the aftermath, ensuring continued service and support during a time of crisis.
Leading Through Mergers and Acquisitions: The Prudential to Berkshire Hathaway Shift
In the mid-90s, Nancy moved to Prudential California Realty, where she helped manage another significant transition—the merger with Warren Buffett’s Berkshire Hathaway. This merger brought numerous challenges, including rebranding and integrating company cultures. However, Nancy saw this as another opportunity to lead and innovate.
“Berkshire Hathaway’s focus on integrity and long-term relationships was a great fit for the region I was managing,” she says. “Ventura County and the Central Coast place a high value on personal relationships, and that fit perfectly with Berkshire Hathaway’s philosophy.”
Nancy’s leadership helped guide the company through difficult market conditions in the early 2000s, positioning her teams to thrive even during uncertain times.
From Crisis to Opportunity: Launching Keller Williams West Ventura County
In 2009, Nancy returned to the real estate world by launching Keller Williams West Ventura County during the height of the housing crisis. Though the market was challenging, Nancy’s experience and determination led to success.
“Starting a franchise in 2009 wasn’t easy, but it felt like a challenge I could manage. I had already navigated market downturns and knew how to adjust my strategy,” she recalls.
Focusing on agent recruitment, mentorship, and building a business model with West Ventura County Escrow, Nancy created a successful franchise in a time when many competitors were struggling. Her focus on sustainable growth and her ability to pivot quickly made her a standout leader in the industry.
The Future is Now: Nancy Embraces Real Brokerage Technologies
Today, Nancy continues to break new ground with Real Brokerage Technologies, a mobile-first platform transforming the way real estate professionals operate.
“The industry is changing quickly, and technology is playing an increasingly vital role,” Nancy says. “But real estate is still about people, relationships, and trust. With Real Brokerage, I’m able to combine my decades of experience with cutting-edge technology to help agents grow their businesses in this new era.”
Real Brokerage Technologies is empowering agents with the tools they need to succeed in a rapidly evolving market. Nancy’s focus is on using technology to help agents grow, thrive, and build successful, future-proof businesses.
The Legacy of Leadership: A Career Built on Adaptability and Vision
Nancy Prince’s career is a powerful testament to the value of adaptability and visionary leadership. She has navigated every major market shift and crisis over the last four decades, each time emerging with new opportunities for growth and transformation.
Her leadership philosophy remains simple yet profound: “Growth is always possible, no matter the market conditions. It’s about finding opportunities, adapting to challenges, and always thinking ahead.”
As she continues to shape the future of real estate with Real Brokerage Technologies, Nancy’s story exemplifies the importance of resilience, creativity, and a relentless pursuit of progress.
Connect with Nancy Prince
To learn more about Nancy’s strategies and insights, or to follow her journey in the real estate industry, connect with her on the following platforms:
- YouTube: Nancy Prince Real
- Facebook: Nancy Amorteguy
- SmugMug: Nancy Prince Photography
- LinkedIn: Nancy Prince
For referrals or to explore opportunities to work with Nancy, visit her referral page here: Refer a Client to Nancy Prince
