The streets along the city’s scenic waterfront came alive on September 24, 2025, as more than 8,000 runners took part in the annual San Diego Waterfront Marathon. The event, now considered one of Southern California’s premier distance races, attracted athletes from across the United States, with participants ranging from seasoned competitors aiming for personal bests to first-time marathoners eager to cross the finish line at the Embarcadero.
Organizers hailed this year’s marathon as one of the most successful in its history. Clear skies and temperatures hovering in the mid-60s created near-perfect racing conditions, which contributed to an unusually high number of fast finishes. Some elite competitors achieved times that ranked among the best in the marathon’s decade-long history, while many recreational runners said the weather made the grueling 26.2-mile distance feel more manageable.
The race route wound through several coastal neighborhoods, offering sweeping views of the Pacific Ocean and downtown San Diego’s skyline. Families and local residents lined the course to cheer on runners, while live music acts and cultural performances kept energy high along the way. The final stretch near the Embarcadero transformed into a festival-like atmosphere, complete with food vendors serving local specialties, interactive booths, and community art displays. Organizers described the scene as part sporting event, part cultural celebration.
In addition to the athletic competition, the marathon continued its tradition of giving back to the community. This year, post-race festivities were tied to fundraising campaigns for regional youth athletic programs. Charitable groups set up tents near the finish line to promote their work and collect donations. According to early estimates, tens of thousands of dollars were raised to support initiatives aimed at increasing access to sports for underserved children in San Diego County.
City officials praised the event as an example of how San Diego is cementing its reputation as both a cultural and sporting hub. Over the past several years, the city has hosted a growing number of high-profile sporting events, including triathlons, cycling races, and national soccer matches. The marathon has emerged as a cornerstone of that strategy, drawing not only athletes but also visitors who boost local tourism and hospitality industries. Hotels near the waterfront reported near-capacity bookings over the weekend, while restaurants and shops benefited from the influx of runners and their families.
Beyond its immediate economic impact, the marathon also highlights San Diego’s broader commitment to wellness and outdoor recreation. The city’s abundant sunshine, extensive park system, and coastal trails make it a natural destination for fitness enthusiasts. Marathon organizers frequently emphasize this connection, noting that the event is not just about competition but also about celebrating an active lifestyle. For many runners, the experience of racing along the bayfront is as memorable as their final time.
This year’s edition also showcased the growing inclusivity of distance running. Organizers reported an increase in participation among women, older adults, and runners from historically underrepresented communities. Several adaptive athletes completed the course, underscoring the marathon’s focus on accessibility and representation. Stories of perseverance abounded, from a 70-year-old participant completing his 30th marathon to local students tackling their first 10K relay as part of a youth training program.
Looking ahead, city leaders and race officials expressed optimism about the marathon’s continued growth. Plans are already underway to expand the festival portion of the event, with more stages for live performances and additional food and beverage offerings. Organizers also hope to increase international participation by promoting the race abroad, leveraging San Diego’s appeal as a coastal destination city.
For now, the 2025 San Diego Waterfront Marathon will be remembered as a day of athletic achievement, community pride, and cultural celebration. With fast times on the course, strong fundraising results, and a festive spirit along the waterfront, the event reaffirmed its place as one of the region’s marquee traditions and a showcase of what San Diego has to offer.
