The Rosenthal Care Group Is Building a Connected Future for Care

Most people meet the care industry at its most stressful moment. A family scrambles to find a memory care home. A caregiver looks for training that leads somewhere. A facility owner drowns in licensing paperwork. These moments rarely connect, even though they belong to the same story. Marky Ramone Richmond Pascua saw that disconnect firsthand, and he decided to build something that could address it from several angles at once.

That idea became The Rosenthal Care Group, a Southern California organization developing a portfolio of complementary care businesses rather than a single service. Based primarily in the High Desert and Inland Empire, the group is being built with a clear long-term strategy: connect the different parts of the care continuum under one parent company, and let each business strengthen the others.

How the Companies Fit Together

The clearest way to understand The Rosenthal Care Group is to look at how its companies serve different people who all touch the same industry.

Rosenthal Adult & Senior Care Connections is the group's placement and care-navigation service. It helps families explore assisted living, independent living, memory care, residential care, and in-home caregiving options. When a family faces a difficult decision under pressure, this company acts as a guide through choices that can feel overwhelming.

Rosenthal Community Care Services is the group's professional services and education platform. It supports residential care operators, aspiring facility owners, caregivers, and industry professionals through consulting, licensing support, education, training, facility-readiness services, and business resources. The company offers remote and on-site help, including licensing and fire-preparation consultations, startup guidance, membership tools, and online caregiver courses. Its Care Talent Network connects facility owners with caregivers and administrators, addressing a persistent staffing challenge for small care businesses. Services include focused consultations and on-site readiness visits across the High Desert and Inland Empire, with remote support available statewide.

The Western Lights Residences is the group's residential care brand. It is focused on developing high-quality assisted living and adult residential care homes, forming the physical care environments at the center of the group's long-term plans.

These businesses are designed to complement one another. A family may need help finding a home. An operator may need help preparing that home for licensing and staffing it well. A caregiver may need training and employment. Each need connects to a different Rosenthal company, yet all remain within the same network.

"Each company under The Rosenthal Care Group has its own purpose, but the long-term vision is for them to become stronger because they are part of the same ecosystem," Pascua says.

Building for the Long Term

The Rosenthal Care Group is candid about its stage of growth. Several businesses and services are active today, while home-based healthcare services and future ventures remain in development. The group plans to expand through organic growth, strategic partnerships, new business launches, and eventual acquisitions that broaden its capabilities and geographic reach.

"Our goal is to build companies that can stand independently while also creating value for the entire Rosenthal Care Group," Pascua says.

That early-stage honesty is part of the appeal. As America's population ages and families face increasingly complex care decisions, the demand for connected, well-run services continues to rise. The Rosenthal Care Group is positioning itself to meet that demand with an integrated model rather than a single offering.

"We are still in the early stages of building The Rosenthal Care Group, and that is part of the story," Pascua says. "We want people to be able to look back years from now and see where the journey started."

For families, operators, caregivers, partners, and professionals researching the organization, that story is worth following now. The group is building something structured, hands-on, and designed to last, led by two executives who are directly involved in every layer of its development.

Serving Communities Across Southern California

The Rosenthal Care Group’s service and expansion territory is centered in Southern California, with particular emphasis on the High Desert, San Bernardino County, the Inland Empire, and Riverside County.

The High Desert service area includes:

• Oak Hills
• Hesperia
• Victorville
• Apple Valley
• Adelanto
• Barstow

The San Bernardino County and Inland Empire service area includes:

• San Bernardino
• Highland
• Rialto
• Fontana
• Colton
• Grand Terrace
• Loma Linda
• Redlands
• Rancho Cucamonga
• Upland
• Ontario
• Montclair
• Chino
• Chino Hills
• Yucaipa

The group’s broader Riverside County and surrounding Southern California expansion area includes:

• Moreno Valley
• Corona
• Riverside
• Eastvale
• Jurupa Valley
• Temecula
• Murrieta
• Menifee
• Beaumont
• Banning
• Hemet

Service availability varies by company and service type. Placement and care-navigation services are designed for families across the group’s regional territory. RCCS provides remote consulting and education more broadly, while on-site readiness and consulting services are concentrated in the High Desert and Inland Empire.

This regional focus gives TRCG a practical understanding of the communities it intends to serve. The group is not building around an abstract national market. It is developing its foundation in the neighborhoods, cities, and counties where families, caregivers, and care-home operators are already making decisions every day.

Explore More About The Rosenthal Care Group

To understand the full portfolio, leadership, and long-term vision, visit The Rosenthal Care Group. Families seeking care options can turn to Rosenthal Adult & Senior Care Connections. Care operators and caregivers can find consulting, licensing support, and training through Rosenthal Community Care Services. Information about the group's residential care brand is available at The Western Lights Residences. Explore the links below to see where this journey begins. Connect with The Rosenthal Care Group, Rosenthal Care Connections, Rosenthal Community Care Services, Rosenthal Community Care Services Facebook, and The Western Lights Residences.