As the 2025 holiday season approaches, Southern California’s real estate market is expected to experience a seasonal ripple effect, driven by the large influx of travelers over Thanksgiving. Nearly 82 million Americans are projected to hit the road during the holiday, and many will either be traveling to or from Southern California. This surge in travel is likely to impact housing demand, particularly in high-traffic areas like Los Angeles and its surrounding suburbs, where short-term rentals and temporary housing options could see a significant spike in demand.
The influx of visitors, many of whom will be reuniting with family or staying in the area for the holidays, is expected to increase the need for short-term accommodations. Short-term rental platforms, such as Airbnb and Vrbo, could see an uptick in bookings as travelers seek temporary housing options. In particular, Los Angeles and its nearby suburbs are likely to see high demand for rental properties, as visitors look for convenient, comfortable places to stay while they are in town for the holiday season.
This holiday surge isn’t limited to just lodging—local car rental agencies and travel services have already reported a rise in bookings, suggesting that many of these travelers will need vehicles and other travel amenities. This further indicates that demand for accommodations will be high, creating an opportunity for homeowners and landlords in the area to capitalize on the influx of visitors. Those with properties available for short-term rental may find this an ideal time to list their homes and welcome holiday travelers.
On the other hand, this surge in demand for temporary housing could also affect the long-term rental market. In neighborhoods close to airports, major transit routes, or popular tourist attractions, long-term renters may face increased competition for housing, as some properties may be converted into short-term rentals during the holiday season. For those looking to secure a longer-term lease, especially in high-demand areas, the holiday season may present more challenges than usual.
Real-estate managers and platforms are already preparing for the upcoming spike in demand and are advising landlords to take proactive steps to ensure they can handle the holiday influx. For property owners offering short-term rentals, this means preparing for the higher turnover that typically accompanies the holiday season. Cleaning, maintenance, and scheduling flexible check-ins are some of the key areas where landlords should focus their attention to ensure they can accommodate guests efficiently and provide a smooth experience for all parties involved.
As Southern California braces for a busy holiday season, local real estate markets will likely experience a temporary surge in demand. Whether for short-term vacation rentals or long-term leases, the impact of this seasonal migration will be felt across the region. Homeowners, landlords, and property managers will need to stay vigilant and prepared for the increased activity to make the most of this opportunity while ensuring a seamless experience for travelers.
