On Saturday, September 21, 2025, San Francisco’s Mission District became the backdrop for an extraordinary celebration of Hispanic culture and the rich history of lowriding. Over 300 lowriders from across the United States gathered to take part in the world’s first-ever televised lowrider parade. The parade, which was broadcast live on CBS, not only honored Hispanic Heritage Month but also highlighted the artistic expression, skill, and deep-rooted traditions of the lowrider community.
Originating from Mexican American communities after World War II, lowriding began as a form of self-expression and has since grown into a beloved cultural movement. What started as a way for young Mexican American men to personalize their cars soon blossomed into a celebration of creativity, craftsmanship, and community. Lowriders, with their lowered frames and intricate designs, are much more than vehicles—they are works of art. This parade brought together some of the most exceptional examples of lowrider craftsmanship, with each car telling its own unique story.
A particularly memorable moment of the parade was the “King of the Streets” hopping competition, where participants used hydraulic systems to make their vehicles jump and bounce in rhythm to music. The hydraulic lifts allow the cars to perform gravity-defying moves, and this competition was a true spectacle that showcased the innovative engineering and dedication of lowrider enthusiasts. The ability to make a car “hop” in such a controlled way is an impressive skill that speaks to the craftsmanship and technical knowledge required to build and maintain these vehicles.
Beyond the artistry and engineering on display, the parade also served as a tribute to the struggles and triumphs of the Latino community. One of the most significant aspects of the event was the homage paid to the Latino activists from the 1980s who fought to preserve lowriding as a cultural expression in the face of racial discrimination. During that time, lowriders were often subjected to public scrutiny and legal battles, with laws being enacted to restrict their presence in certain neighborhoods. However, the efforts of these activists helped protect the cultural importance of lowriding and solidified its place as a proud and empowering symbol for the Latino community.
The event not only attracted lowriders from across the country but also drew thousands of spectators who gathered to witness the spectacular display of creativity and pride. It was a moment of unity for the community, showcasing the power of cultural expression through art, music, and shared experiences. Families, friends, and community members came together to celebrate their heritage and acknowledge the resilience of the Latino community in the face of adversity.
As the parade made its way through the Mission District, spectators cheered and danced to the sounds of classic Latin music playing from the lowriders’ speakers. The vibrant colors of the cars, with their gleaming chrome finishes and carefully crafted designs, reflected the festive atmosphere of the event. It was an occasion that not only celebrated the history of lowriding but also celebrated the ongoing impact of Hispanic culture in the United States.
For those who missed the live broadcast, CBS News Bay Area provided coverage of the event, allowing people from across the country to witness the celebration of this unique and important cultural tradition. The parade was not just an opportunity to admire beautiful cars—it was a statement about the importance of cultural preservation and the ongoing fight for recognition and equality.
The 2025 lowrider parade will undoubtedly go down in history as a milestone event for the lowrider community and for San Francisco’s Mission District. It was a powerful reminder of the creativity, resilience, and strength of the Latino community and a celebration of the rich cultural heritage that continues to shape the United States today.
