Discover how iSquared Yoga is transforming the yoga wear market with vibrant designs that reflect individuality, community, and performance.
A Vision Born from Experience
For Jimmy Lau-Reiter, yoga is more than just a practice—it’s a lifestyle that has shaped his life for over two decades. As both a practitioner and teacher, he found himself frustrated with the lack of bold, expressive designs in yoga wear. While major brands focused on functional, minimalist clothing, Jimmy felt the yoga apparel industry needed a change—something that spoke to the vibrant spirit of yoga and its practitioners.
In 2023, that frustration led to the creation of iSquared Yoga. Jimmy set out to design yoga apparel that wasn’t just functional, but colorful and expressive, reflecting the energy and individuality that yoga fosters. The result was iSquared Yoga—a brand that would disrupt the yoga wear market with its bold designs and commitment to quality and community.
Designs that Stand Out
From the start, iSquared Yoga’s designs broke away from the neutral, understated aesthetic often found in the yoga wear market. Rather than conforming to the industry’s “safe” design choices, Jimmy wanted to create clothing that felt unapologetically bold—a true reflection of the spirit of yoga.
“I wanted something loud, something that belonged to the yoga community,” Jimmy shares. “The designs needed to reflect the passion and strength of yoga, not just be an accessory to the practice.”
True to this vision, iSquared Yoga’s offerings are vibrant, colorful, and high-performance. The brand’s carefully sourced, premium fabrics are designed to be as durable as they are eye-catching, ensuring that each piece not only stands out but also lasts. A notable example is the brand’s Bikram series, designed specifically for the heat-intensive Bikram yoga practice. Handmade to order, these pieces offer comfort, flexibility, and the enduring quality that defines iSquared Yoga.
A Thriving Community of Yogis
While iSquared Yoga started as a fashion brand, it quickly became much more. As the brand grew, Jimmy realized that the true potential of iSquared Yoga lay in its community—an inspiring network of individuals who share a passion for self-expression and growth through yoga.
“It’s not just about selling clothes; it’s about celebrating the people who wear them,” Jimmy explains. The iSquared Yoga community, known as “iSquared Yogis,” is the heart of the brand. The Instagram page showcases the real stories of the customers, their achievements, and their journeys, highlighting the personal growth and connection yoga fosters.
A Commitment to Quality and Sustainability
What truly sets iSquared Yoga apart is its commitment to slow fashion. Each item is handmade to order, ensuring the highest quality standards while supporting a sustainable approach to clothing production. In a market dominated by fast fashion, iSquared Yoga stands firm in its belief that mindful, intentional production is key to the future of fashion.
“We take a week to prepare each product in-house before shipping directly to customers anywhere in the world,” Jimmy shares. “Yoga teaches us to slow down and appreciate the moment. We want iSquared Yoga to reflect that philosophy—producing clothing that’s meant to last, not just for a season, but for years.”
This slower, more intentional production process not only ensures quality, but it also allows customers to feel confident that their purchases are aligned with their values.
Celebrating the iSquared Yogis
The iSquared Yoga community isn’t just about wearing the brand—it’s about celebrating individual growth. Jimmy actively engages with his followers on Instagram, sharing their yoga journeys and featuring them in the brand’s online gallery. This sense of community, connection, and recognition is central to iSquared Yoga’s philosophy.
Social proof is vital in today’s market, and iSquared Yoga’s growing network of loyal customers speaks volumes. For example, many of the brand’s customers have shared glowing reviews about the products’ comfort and design. “I love how the fabric feels on my skin during my Bikram classes—truly a game-changer!” says one customer. Another adds, “The colors are so vibrant, and the fit is perfect. It’s like the clothes were made just for me.”
Join the iSquared Yoga Movement
iSquared Yoga is about more than just creating stylish yoga wear—it’s about building a community where individuals can come together, share their achievements, and feel empowered in their journey. Whether you’re an experienced practitioner or just beginning your yoga journey, iSquared Yoga offers apparel that not only reflects your personality but also supports your practice with functionality and style.
Join the iSquared Yoga family today. Connect with other yogis around the world through iSquared Yoga’s Instagram, Facebook, and TikTok, and discover clothing that truly reflects your individuality and passion for yoga.
